Kwixesha apho ukubandakanyeka kubalulekile kwiziganeko eziphumelelayo, ukwamkelwaIinkqubo zokuphendula abaphulaphuli abasebenzisanayo(IARS) itshintsha indlela abaququzeleli abasebenzisana ngayo nabathathi-nxaxheba. Ngokusebenzisa itekhnoloji, ezi nkqubo ziphucula amava abantu abaya kwiingqungquthela, iiworkshops, kunye neesemina, zivumela impendulo yexesha langempela kunye nokusebenzisana okwakungacingelwanga ngaphambili.
Iinkqubo zokuphendula abaphulaphuliibisetyenziswa iminyaka emininzi, ikakhulu njengeendlela ezilula zokuqokelela impendulo ngokusebenzisa ii-clickers okanye ii-apps zeselfowuni. Nangona kunjalo, ukuguquka kwezi teknoloji zibe ziifomathi ezisebenzisanayo kuye kwaphakamisa kakhulu amandla azo. I-IARS yanamhlanje ivumela abaphulaphuli ukuba bathathe inxaxheba kwiivoti, kwiimibuzo, nakwiingxoxo ngoko nangoko, okwenza kube lula ukutshintshiselana ngezimvo phakathi kwababeki ntetho kunye nababekhona.
Enye yezona nzuzo zibalulekileyo ze-Interactive Audience Response Systems kukukwazi kwazo ukukhuthaza ukubandakanyeka. Kwiintetho zemveli, abaphulaphuli banokuziva bekhululekile, befumana ulwazi ngaphandle kwethuba lokunxibelelana. Nge-IARS, oku akusekho njalo; abaphulaphuli banokusebenzisa ii-smartphones okanye ii-tablets zabo ukuphendula imibuzo, babelane ngezimvo, kwaye bade banike amanqaku kwiintetho ngexesha langempela. Oku akugcini nje ngokugcina abathathi-nxaxheba bebandakanyeka kodwa kukwabanika amandla okufaka isandla kwincoko, okukhuthaza imeko-bume ebandakanya wonke umntu.
Izifundo zakutshanje zibonisa ukuba iziganeko ezisebenzisa iinkqubo zokuphendula abaphulaphuli ezisebenzisanayo zinokubona amanqanaba okuzibandakanya enyuka ukuya kuthi ga kwi-60%. Oku kuluncedo kakhulu kubafundisi-ntsapho nakubaqeqeshi beenkampani, abanokusebenzisa impendulo ekhawulezileyo ukuze balungiselele iiseshoni zabo ukuhlangabezana neemfuno zabaphulaphuli babo. Umzekelo, isithethi sinokutshintsha indlela yaso yokubonisa ngokusekelwe kwiimpendulo ezibukhoma, siqinisekise ukuba umxholo uhlala ufanelekile kwaye uhambelana.
Amashishini kunye namaziko emfundo aya eguqukela ngakumbi kwezi zixhobo zintsha. Abaququzeleli bemicimbi abaninzi ngoku bafaka i-IARS kwisicwangciso sabo sokunyusa amazinga okuthatha inxaxheba kunye nokuphucula amava ngokubanzi. Indlela ezisebenzisana ngayo ezi nkqubo ikwabonelela ngedatha ebalulekileyo emva komsitho—abaququzeleli banokuhlalutya iimpendulo zabaphulaphuli ukuze babone iindlela kunye neendawo ekufuneka ziphuculwe, bevula indlela yeziganeko ezizayo ezisebenzayo ngakumbi.
Njengoko imfuno yokubandakanyeka okungcono iqhubeka isanda, kuyacaca ukuba ikamva leziganeko lixhomekeke kumandla eeNkqubo zoMbuzo zaBaphulaphuli abaSebenzayo. Ngokudala incoko yababini phakathi kwezithethi nabaphulaphuli, ezi nkqubo azenzi nje kuphela imicimbi ibe mnandi kodwa zikwasebenza ngakumbi, ziqinisekisa ukuba onke amazwi ayaviwa. Ngokuqhubela phambili kwezobuchwepheshe kunye nokuqonda okukhulayo kwezi zisombululo, ixesha lokungathethi lifikelela esiphelweni ngokukhawuleza, livula indlela yekamva elisebenzisanayo nelineziqhamo ekubandakanyekeni kwabaphulaphuli.
Ixesha leposi: Julayi-26-2024